The Investor Next Door
Jenny Kassan is Out to Help Women Entrepreneurs Change the Economy
Jenny Kassan has over two decades of experience as an attorney and advisor for mission-driven enterprises. She has helped her clients raise millions of dollars from values-aligned investors and raised over one million dollars for her own businesses with tools like investment crowdfunding that she helped lobby through congress via the JOBS Act.
She encourages social entrepreneurs NOT to raise money in the Silicon Valley style where investors expect the business to grow as fast as possible at any cost so that the company can be acquired in 5-7 years and the investors make a killing. She asks "Why should social entrepreneurs waste their time appealing to this kind of investor when that model is wrong for 99.9% of businesses – especially woman-owned mission-driven businesses?"Instead, social entrepreneurs can design a capital raising strategy customized to their unique situation, values, structure, and goals... and this approach works for companies at any stage and in any industry.
Recently, Jenny noticed that even among social entrepreneurs, men were much more likely to seek outside funding for their businesses so she developed a mentoring program for women entrepreneurs. The result: Fund and Fuel Your Dreams.
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